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Beauty & Entrepreneurship

Skincare Founder Lab

Develop responsibly. Build a beauty brand with purpose.

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THE PROGRAM

Learn with a clear path.

A 12-week roadmap for learning cosmetic product fundamentals, building a brand, and planning a responsible commercial launch.

Important: Education does not certify a formula or authorize manufacturing, marketing, or sale of a cosmetic product.
12Curriculum modules48Lessons in the roadmap8Open now, freeEvery lesson is checked against official sources such as the CDC, CMS and FDA.

COMPLETE ROADMAP

Your learning syllabus.

MODULE 03Develop

Ingredients and Ingredient Intelligence

  1. Understand cosmetic ingredient functionsPremium
  2. Research oils, butters, extracts and fragrancesPremium
  3. Evaluate compatibility and restrictionsPremium
  4. Qualify suppliers and ingredient documentationPremium
MODULE 04Develop

Cosmetic Formulation Fundamentals

  1. Use formulation percentages and weightsPremium
  2. Explore emulsions and water activityPremium
  3. Understand preservation and contamination risksPremium
  4. Document safe laboratory practicesPremium
MODULE 05Develop

Develop and Refine the First Product

  1. Build a product specificationPremium
  2. Plan a controlled prototypePremium
  3. Evaluate physical and sensory propertiesPremium
  4. Track revisions and batch evidencePremium
MODULE 06Develop

Product Testing and Scientific Safety

  1. Plan stability and packaging testsPremium
  2. Understand microbiological quality testingPremium
  3. Document safety and claims substantiationPremium
  4. Interpret test results and failuresPremium
MODULE 07Manufacture

Manufacturing and Quality Management

  1. Compare manufacturing pathwaysPremium
  2. Assess manufacturers and contractsPremium
  3. Establish quality proceduresPremium
  4. Manage traceability and corrective actionsPremium
MODULE 08Manufacture

Regulations, Licensing and Label Compliance

  1. Classify products and claimsPremium
  2. Research jurisdiction-specific obligationsPremium
  3. Review cosmetic labelsPremium
  4. Plan adverse events and recall proceduresPremium
MODULE 09Brand

Branding Packaging and Customer Experience

  1. Select and clear a brand namePremium
  2. Create brand identityPremium
  3. Specify packaging and accessibilityPremium
  4. Prepare artwork and product presentationPremium
MODULE 10Operate

Pricing Profitability and Business Finance

  1. Calculate full product costsPremium
  2. Model retail and wholesale marginPremium
  3. Plan working capitalPremium
  4. Prepare cash flow and forecastsPremium
MODULE 11Operate

Build the Online Store and Marketing Engine

  1. Structure your commerce storefrontPremium
  2. Prepare shipping and customer policiesPremium
  3. Develop evidence-based marketingPremium
  4. Plan launch campaigns and analyticsPremium
MODULE 12Launch

Launch Fulfillment and Sustainable Growth

  1. Rehearse your release checklistPremium
  2. Manage inventory orders and supportPremium
  3. Handle complaints and incidentsPremium
  4. Prepare a 90-day growth planPremium